STORYLINE:

BX.CULTURE is proud to announce the re-edition of its iconic design, two years after its last release. This time, the brand is going beyond t-shirts to offer a complete collection that includes hoodies, zip hoodies, sweaters, sweatpants, and - of course - t-shirts.

Customers can now either purchase the full set or choose individual pieces to suit their personal style.

The collection is available exclusively for pre-order until 22 June 2025 and, in keeping with

BX.CULTURE's philosophy, is being released as a limited edition. Once it's gone, it's gone! reinforcing the brand's commitment to exclusivity, authenticity, and cultural relevance.

At the heart of this new release is a deeper message: BX.CULTURE is more than just streetwear, it's a statement. The design was created to give people a way to represent their city and their country, to tell others where they're from, and to share their roots and heritage with the world.

It's an invitation to introduce others to the vibrant, multicultural life experience that defines Brussels and Belgium as a whole.

The inspiration for this collection came while the brand's founder was traveling through Asia, where they noticed a striking gap: despite Belgium being home to many world-renowned artists, musicians, designers, and creators, very few people abroad knew anything about the country - let alone its rich cultural and artistic scene.

"That experience really opened my eyes," says Red. "I was meeting people from all over the world, and I kept hearing the same thing - they didn't know much about Belgium, or the incredible talent that comes from here. That moment planted the seed for this project."

BX.CULTURE's mission is to change that narrative. Through fashion & music & events, the brand aims to shine a light on Belgium's creative community, offer a way for people to share their identity, and create a platform where both local and global artists can be discovered, celebrated, and supported in Belgium. It's about giving visibility to a new generation of voices while honoring the legacy of those who paved the way.

This collection is a call to action: wear your story, represent your culture, and help build bridges through art and expression.